AUGMENTED REALITY: THE NEW WAY OF SEEING AND DOING
Part of the AUGMENTED Forecast Reports Subscription
Authors: Irena Cronin, Robert Scoble
The Goals of This Report
We have been studying the “XR” (VR and AR) industry for a long time and this report is a fresh look at where we are as an industry that expects Apple in 2023 to introduce its first augmented reality-centric headset and follow-up the following year with AR glasses. This report is a “state of the technology” view of AR glasses combined with illustrative use cases, to provide a better way to determine market and business potential for C-level suite technology and business executives, middle managers, investors, entrepreneurs, and other tech professionals.
What you will learn:
- Why Apple has many advantages to any competitor that we feel will lead to it capturing the majority of market share in augmented reality glasses.
- How we view Apple’s AR glasses product functionality and strategy.
- Discover what the core associated augmented reality technologies are, including AI and perception technologies that are very rapidly evolving.
- Learn from projected novel use cases for AR glasses, in both consumer and enterprise areas, to enable more informed, better product and marketing decisions.
Page Length: 50 pages