her story
Annie Granatstein
VP, Content Marketing, Marriott
Annie serves as VP, Content Marketing at Marriott. Previously, she was EVP, Creative Newsroom Director at Edelman and before that, headed up The Washington Post’s in-house creative agency, WP BrandStudio (explore washingtonpost.com/wpbrandstudio), which she grew from a nascent line of business to an award-winning, content powerhouse. At the Studio, she shepherded inventive multimedia programs for hundreds of major brands, including Bank of America, JP Morgan Chase, Prudential, Paramount, FX, Canon, Allstate, AT&T, Dell, Samsung, Mercedes, Jaguar and Audi.
At WP BrandStudio, Annie built the team out to 6x the revenue, staff and number of advertisers, garnering a slew industry accolades from leading organizations, including Webby, Digiday, OMMA, Pearl, FCS, min, MarCom and dotCOMM. She has also led talks at numerous industry events, ranging from SXSW to the IAB Leadership Summit.
A true business/creative blend, Annie’s rich content background spans the gamut from content strategy and creation to copywriting and video production. She began her career in Hollywood, where she was an entertainment attorney and producer negotiating mega-deals for actors, directors, screenwriters and producers and developing feature films. She holds a JD from UCLA Law School, where she graduated #7 in her class and a B.A. from Johns Hopkins University where she was awarded Phi Beta Kappa.